Roar Simulation helps companies make informed, data-driven decisions using automation modeling experts and best-in-class tools.

Whether evaluating a new material handling automation system or making changes to existing operations, Roar Simulation shows companies how their new designs and ideas will perform. Roar Simulation engineers possess decades of experience,  allowing you to make key decisions with confidence. 

Our Team

Matthew Hobson-Rohrer

Matthew Hobson-Rohrer has been in the simulation industry for more than 30 years. He has experience with multiple simulation technologies, and has focussed on simulation applications in material handling and automation. Matt has been a leader in the simulation community as well, chairing the Winter Simulation Conference in 2001, and leading the WSC case studies track in recent years.

Matt enjoys the mountain lifestyle of Utah, mountain biking, hiking, and skiing with his family.

Read more about Matt’s experience on LinkedIn.

Kenneth Main

Ken Main has been a user/developer of material handling simulation for more than 40 years. Early in his simulation experience Ken for a few years was president of the national AutoMod User Group. His extensive project management sought the use of tools to support engineering analysis and quantifications; simulation used in many cases.

After leaving project management, Ken picked up simulation to continue being involved in the technical industry. In heavy industrial and large inventory warehouse material handling systems Ken has helped clients properly size and justify their material handling systems. Kens enjoys boating, cruises, travel, grandkids sports activities and many years being the local high school football statistician for the team and local radio.

Mike Norman

Michael Norman has worked with AutoMod for the past 30 years, completing over 60 simulation projects in a variety of industries. Mike has worked independently, as a team contributor and as an engineering group manager. He is a licensed Professional Industrial Engineer and has presented papers and taught classes at the Winter Simulation Conference, Institute of Industrial Engineers Conference and AutoMod Symposiums.

In his spare time, Mike has completed Ironman triathlons, the Paris-Brest-Paris Randonneur and the TransAm bicycle race.

Eric Seeyave

Eric Seeyave has more than 30 years of simulation experience in warehousing and distribution centers, express parcel and postal services, baggage systems, automated material handling systems, manufacturing, transportation, pharmaceutical, agriculture, energy, and consumer goods among others.

Eric has successfully developed very large and complex simulation models for several Fortune 500 companies. He has the experience working with multi-disciplinary teams to troubleshoot and formulate the best solution.

He enjoys playing golf and tennis and traveling with his family, especially to the island of Mauritius in the Indian Ocean, where his family is from.

Peter Webster

Peter Webster has 15 years of experience in computer simulation with a focus on material handling and distribution centers. Peter also has 15 years of experience building marketing databases for customer insight and analytics. In addition, Peter has been designing and developing user interfaces for the past 5 years.

Todd Johnson

Todd Johnson spent 10 years working with AutoMod, creating simulations, providing training and performing analysis for a wide variety of applications.  Amongst these were rental car facilities, postal sorting equipment, and even steel truss manufacturing.

In his post-AutoMod career, he worked as a software development engineer, consultant, and director of engineering before returning to his roots at Roar Simulation.

In his spare time, he likes to travel, always searching for a new experience and new conversation.

Ken Farnsworth

Ken started doing simulation for a local material handling supplier 40 years ago, as a way to earn extra money while going to college. His targeted career was side-tracked for a while, as simulation consumed more of his time. He eventually joined with a few others to become a founding employee of AutoSimulations, Inc. There, he was lead developer of the team that created AutoMod. Many years later, he has accumulated a wealth of experience, both as a developer of AutoMod, and as a consultant using AutoMod for client projects. Have an AutoMod question? I can help.