Roar Simulation helps companies make informed, data-driven decisions using automation modeling experts and best-in-class tools.
Whether evaluating a new material handling automation system or making changes to existing operations, Roar Simulation shows companies how their new designs and ideas will perform. Roar Simulation engineers possess decades of experience, allowing you to make key decisions with confidence.
Consulting Partners
Matthew Hobson-Rohrer
Matthew Hobson-Rohrer has been in the simulation industry for more than 30 years. He has experience with multiple simulation technologies, and has focussed on simulation applications in material handling and automation. Matt has been a leader in the simulation community as well, chairing the Winter Simulation Conference in 2001, and leading the WSC case studies track in recent years.
Matt enjoys the mountain lifestyle of Utah, mountain biking, hiking, and skiing with his family.
Read more about Matt’s experience on LinkedIn.
Kenneth Main
Ken Main has been a user/developer of material handling simulation for more than 40 years. Early in his simulation experience Ken for a few years was president of the national AutoMod User Group. His extensive project management sought the use of tools to support engineering analysis and quantifications; simulation used in many cases.
After leaving project management, Ken picked up simulation to continue being involved in the technical industry. In heavy industrial and large inventory warehouse material handling systems Ken has helped clients properly size and justify their material handling systems. Ken enjoys boating, cruises, travel, grandkids sports activities and many years being the local high school football statistician for the team and local radio.
Eric Seeyave
Eric Seeyave has more than 30 years of simulation experience in warehousing and distribution centers, express parcel and postal services, baggage systems, automated material handling systems, manufacturing, transportation, pharmaceutical, agriculture, energy, and consumer goods among others.
Eric has successfully developed very large and complex simulation models for several Fortune 500 companies. He has the experience working with multi-disciplinary teams to troubleshoot and formulate the best solution.
He enjoys playing golf and tennis and traveling with his family, especially to the island of Mauritius in the Indian Ocean, where his family is from.
Ken Farnsworth
Ken started doing simulation for a local material handling supplier 40 years ago, as a way to earn extra money while going to college. His targeted career was side-tracked for a while, as simulation consumed more of his time. He eventually joined with a few others to become a founding employee of AutoSimulations, Inc. There, he was lead developer of the team that created AutoMod. Many years later, he has accumulated a wealth of experience, both as a developer of AutoMod, and as a consultant using AutoMod for client projects.
Advisory Board
John Sidell
John is an award winning entrepreneur and has nearly 30+ years of hands-on C-Level executive / advisory board leadership in the supply chain technology sector. During this time, he has developed a comprehensive understanding of the Supply Chain systems market and the companies. Throughout the 90’s John used his sales leadership, marketing and partner management skills to drive several software and technology companies to accomplish their growth goals.
John is based in the Seattle area. He enjoys spending time with his wife and four kids fishing and exploring the Pacific Northwest.
Mike Thompson
Mike recently retired from Applied Materials where he was a leader in Applied’s entry into the pharmaceutical plant software market where he managed marketing and was the product manager for SmartFactory Rx Operations Productivity. He was president of AutoSimulations (acquired by Brooks Automation) where Applied’s factory planning, scheduling, and dispatch software originated. He was a 14 year member of the Board of Directors of Cimetrix, Inc. (semiconductor equipment connectivity and control, recently acquired by PDF Solutions). He founded MySchedule.net (workforce scheduling). He was the CEO of Setpoint Companies (custom industrial automation equipment supplier). He started his career at Texas Instruments in manufacturing engineering and production management. He holds B.Sc and M.Sc degrees from Brigham Young University. Mike is a pioneer in the field of industrial scheduling, workforce scheduling, and the application of simulation technology to industrial problems.
Mike loves basketball, cycling, old cars, and DIY projects. With his wife Teri, they are busy raising a second family of 3 little girls, while in their 60s.